What we are missing in the UK retail sector is the power to sum up a shop’s wares by bolting on an oversized model of such on to the roof, New Zealand is very good at this. Forget straplines, just show potential customers what you do and do well, think a model of quality underwear sitting regally above M&S. I have witnessed crayfish, green mussels, a hand with a garage door remote control, a golf ball, apples, a trout, all oversized, moulded and mounted.
Then this… A pure unexpected corrugated iron information centre en route to Auckland, it appeared to be straight from what I can only imagine as an over zealous Challenge Anneka and Art Attack collaboration. Always look up when in New Zealand.